This Privacy Policy describes how your personal information is collected, used, and shared when you visit, leave a comment, create an account, sign up to a newsletter, or make a purchase on https://www.www.btoys.co.uk/ (the “Site”).

1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. We use cookies for functionality reasons, so that the Site recognises you and remembers previously selected preferences, such as your choice of language or location. We also use cookies for advertising, by collecting information about your visit to the Site, the content you viewed and the actions you took. A mix of first-party and third-party cookies are used. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (handled securely by our payment provider Sage Pay, we do not hold or store any credit card information), email address, and phone number. We refer to this information as “Order Information.”

Finally, when you subscribe to our newsletter, we will collect your e-mail address and your birth date, if you provide this to us. We refer to this information as “Contact Information”

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information and Contact Information.

2. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:
– communicate with you in relation to your order;
– screen our orders for potential risk or fraud; and
– when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how you browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Where you have consented to receive information or advertising relating to products or services of ours that we think you might like, this may also include products or services of a partner company (“Partner Company”), including:

  • Maison Battat Inc.; and
  • Jonathan’s Toys Ltd.
3. SHARING YOUR PERSONAL INFORMATION

We will sometimes share limited aspects of your Personal Information with a Partner Company or other third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our Site.

We use Mailchimp to help store and process your Contact Information. You can learn more about how Mailchimp uses your Personal Information here.

We use Google Analytics to help us understand how you use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a witness summons, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

4. BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:
Facebook – https://www.facebook.com/settings/?tab=ads
Google – https://www.google.com/settings/ads/anonymous
Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/.

5. DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6. YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Similarly, if you have consented to share your personal information with us, this consent may be withdrawn at any time. Where such consent has been withdrawn, however, this may affect what services we can offer you. If you would like to exercise any of the above rights in relation to your Personal Information, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests. Additionally, please note that your information may be transferred outside of the UK and/or EU, for example to a Partner Company. Such transfers outside the UK and/or EU will only be conducted where we are confident that your data will remain secure and not be used for any purpose other than in relation to those referred to in this Privacy Policy.

7. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records and to better serve you in the future, unless and until you ask us to delete this information. Similarly, where you have provided us with Contact Information, we will retain this information until such time as you ask us to delete it.

8. MINORS

The Site is not intended for individuals under the age of 12. By using the Site you confirm that you are above the age of 12.

9. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

10. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customercare@btoys.co.uk